I recently stumbled across a show on 4oD called 'What Britain Bought in 2015' and figured it was worth a watch. As a fashion student, it was interesting to see what the big trends of 2015 were, and how they came about.
When you think of the word 'trend', I imagine most people would think of fashion trends, but this show covered many other industries. Presenter, Mary Portas, looked at everything from the increase in sales of men's grooming products, to the sudden boom in the sex toy industry thanks to the release of Fifty Shades of Grey. However, one particular industry that seemed to dominate the conversation was the food industry. This lead me to think about some of the crazy food fads we experienced in 2015.
With the nation's desire to be fit and healthy ever increasing, the food fads are all health concious. As someone who has never batted an eyelid at what they eat, I'll have to admit that I haven't tried many of these 'trendy' foods. But with the improvement of my diet and fitness level suddenly becoming a goal of mine, you never know, perhaps I will give all of these a go.
1. Coconut Oil
This stuff is used on skin, hair and in cooking. I never knew one product could be so versatile! Then there was also coconut water which all the celebs seemed to be endorsing. And let's not forget coconut milk. I personally can't stand coconut, everything from the taste to the smell, which really put me off trying any of these foods. I don't actually know if any of these have a strong coconut flavour; I'd be intrigued to know.
2. Kale
All I know is that this stuff is green. I've seen some people cooking it, and others putting it in smoothies. I assumed it was a type of salad leaf. Who knows? My embarrassing lack of food knowledge is only becoming apparent to me now.
3. Quinoa
My mother didn't believe me when I told her how this was pronounced, but the Nando's sign proved it all. I'm mentally placing quinoa in the same category as rice and couscous, since I know no better. Combined with the above ingredient, this duo became quite a popular slogan on women's t-shirts.
4. Avocado
I was first introduced to this fruit at approximately aged 11, hearing that it made for a stellar face mask. Much to my disappointment, avocado proved far too difficult to mush in to any form of paste with my measly adolescent arm strength. Then all of a sudden people hated it, saying it was far too fatty to be considered 'healthy'. But then it came back around again with the discovery of 'good' fats versus 'bad' fats; and now smushing it over a slice of toast with a fried egg on top is the perfect breakfast to post on any healthy eating Instagram account. I've had guacamole and I wasn't a fan, so I can't see myself joining the avocado fandom any time soon.
5. Sweet Potato
Even the name doesn't sound right. How can something as savoury as a potato be described as sweet? It just doesn't sit well with me. I can tolerate a few sweet potato fries here and there, but my brain is always sent in to utter confusion at the mix of flavours on my plate. I'm not really sure what makes them better than the humble white potato, but I'm sure everyone that isn't me could probably answer that question.
If you're interested in learning what causes trends to occur, then I'd really recommend checking out this Channel 4 documentary. Some of the sales of these trends were directly impacted by specific events and people, which just goes to show how seemingly non-related industries can really influence each other. Just click here to watch.
Aderyn x
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