While reading one of the recommended books for our course (Marketing Fashion by Harriet Posner), I came across a website that caught my attention.
Exactitudes is developed by photographer Ari Versluis and stylist Ellie Uyttenbroek, and documents style tribes through a series of images. The two creatives find random individuals and photograph them in a studio, and when a trend occurs, they present them collectively as a style tribe.
I thought this website was so cool because of how precise some of the trends were. They don't just identify a similar theme; some of the individuals are practically dressed the same, just in varying colours. I didn't realise how many specific trend groups there were! If you fancy checking it out, just click here. Enjoy!
Aderyn x
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