Our first group brief on the Fashion Communication and Promotion course was to create a colour story from the following colour groups; neutrals, pastels, brights, and complex colours. Our first group decision led us to picking neutrals as our starting point. Following on from there, we chose to focus on pinks and greys as our colour palette.
We felt these colours were very on trend at the moment, particularly in homeware. Through this, we came up with the word 'modern'. We also agreed that they were quite romantic colours, as with lots of neutrals, they are soft and pretty. This gave us the word 'romantic'.
Our next task was to come up with a concept for our colour story, which we would eventually illustrate through an image. So we asked ourselves, what is modern romance? We looked at university culture; exploring one night stands and drinking, as this was relevant to us all as university students. We thought about Tinder and online dating, and how this is becoming an increasingly popular and acceptable way to meet people. And finally, we considered sexual fantasies. The release of the very popular 'Fifty Shades of Grey' has made these types of fantasies something a lot less taboo. Now whenever I pick up a women's magazine, it will feature women talking about their experiences in the bedroom.
We used all these factors to come up with our final image. All the objects used in our photoshoot were in the colours of our palette, either bought that way or painted by ourselves. I felt we had an interesting concept for our colour story. I would have liked to have been able to capture a more professional looking image, but we faced restrictions with camera equipment and lighting. Thankfully, the lecturers cared more about the concept behind it than the image itself.
Aderyn x
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