My Summative Brief: Shearling (2)

Following on from my previous post, I wanted to share with you some of the visual merchandising I have come across for the second task. This one was quite difficult to find as shearling is expensive and therefore won't be used as dramatically in retail as other materials.

FENDI:
These are some examples from the Tokyo store. I wasn't expected to find coloured shearling, but this visual merchandising display uses a variety of colours to draw attention to their retail interior as you enter the store.

CHANEL:
While his is more an example of fur than shearling, the two could be considered similar. With the addition of the icy backdrop, this fur is advertised in a winter atmosphere, showcasing the needs of warm, plush fabrics in the colder seasons.

MILENA SILVANO: 
Unfortunately I won't be able to feature this image in my essay as I can't find a higher quality image, but I wanted to feature it on my blog because I think it is an interesting window display. Without sounding morbid, the way the shearling jacket is hung reminds me of animals hung in a slaughter house. To me, it draws attention to where we get our sheepskin from.

I hope to find some more examples while I am in New York. This is quite a difficult visual merchandising trend to come across, but the shops should feature more shearling due to the season. Fingers crossed!

Aderyn x