FASHION | FEMINISM | FCP

Friday, 23 September 2016

Capsule Trade Show



It seems New York doesn't want me to sleep. If it's not school and homework that is keeping me up, it's all the volunteer opportunities I keep throwing myself at. The weekend before last was NYFW, and this weekend just gone I helped out at Capsule trade show. For those that aren't sure, a trade show is an event where lots of brands come together to showcase their products, and buyers/wholesalers are invited to check out the products and pick brands that they want to stock at their stores. 

I came across this oppurtunity on Twitter when the company running the show put up a post asking for volunteers. I helped with general set up; cleaning the shelves, putting out welcome packs and distributing water dispensers and sponsored products. The days of the show were a lot quieter. I just walked around and helped the vendors with any requests they might have, for example missing furniture/signs and storing luggage away. This gave me a great chance to walk around and talk to some of the brands there. I was surprised to find the likes of Cheap Monday, Quay Australia, Zac by Zac Posen, Dr Denim and Teva at the show. Alongside these larger brands were others that I hadn't heard of before. I wanted to dedicate this post to showing you some of the amazing brands I came across.




MOSES

These initially caught my eye because of their resemblance to one of my fave brands Birkenstock, however these sandals are moulded from plastic and come in a HUGE range of colours and patterns. Having been an owner of jelly shoes, I know how sweaty this type of material can make your feet, but this plastic was much more matte and didn't feel like they'd make your feet all slippery in the summer time - because no one wants that! I loved how the sole was dotted, offering grip and comfort for walking about all day. They're coming to the UK soon, so be sure to keep your eyes on the Moses website.




SOLID & STRIPED

Swimwear is really stepping up its game! There were lots of amazing swimwear brands at Capsule, but Solid & Striped particularly caught my eye because of the huge range of colourful products they had on offer. I think it's about time we took as much pride in our beach attire as we did for the rest of the year, and Solid & Striped make sure you don't miss out on any style points with their quirky collections.




SHHHOWERCAP

I looooved this brand. Shhhowercap are doing something I don't think anyone has done before and making shower caps cool. My previous shower caps have included pink with white polka dots, and clear with a yellow rubber duck print - not cute! Shhhowercap has taken the very unsexy and embarrassing-to-wear shower cap and made it super stylish. All their shower caps feature the turban style and are made from a much 'quieter' fabric than the rustle-y plastic you might be used to. Their amazing range of colour and patterns make me want to wear these shower caps outside of the bathroom.




MYTHOLOGIA

Their leopard print lace up sandal was probably my favourite shoe of the entire show. The Greek brand reflects their heritage, taking traditional styles and bringing them up to date. In a fast fashion world, Mythologia prefer to take things slow, paying attention to the details and quality of their shoes, which are all handmade to order in Greece by Greek craftsmen.




PAM LEFT PAM RIGHT

The footwear game was on point at Capsule with another collection of sandals making my list of favourite brands! I could see myself in every pair of Pam Left Pam Right sandals, they're definitely my kind of style. I got chatting to the designer, Pamela Ho, and learnt that she makes all the shoes herself, by hand, in a little studio in New York City. A small part of me now wants to become a shoe designer so that I can make myself some sandals as amazing as these. I'm a huge fan of the colour palette Pam chose; navy blues, natural browns and stripes (stripes are now a colour), and I loved that her designs weren't too feminine. They look super comfortable and the attention to detail was amazing. A little thing I noticed was that each shoe was labelled left and right - no more confusion in the mornings! Maybe with a few more pennies I can buy myself a pair of Pam Left Pam Right shoes.

Sorry that this post was a little late, I hope it was worth it!

See you next time,

Aderyn x


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